Search optimisation is the process of ensuring that your site, looks and runs in line with major search engine standards. Search Engine Optimisation, or SEO for short, has two major processes, on-page search optimisation, and off page optimisation.

On-page Optimisation ensures all links, images, META tags, ALT tages, Heading, Titles, Keywords, are all suited to your companies target search query’s, e.g “Tyres” for a Tyre shop.

Many factors influence your Off-Page search optimisation, but a large majority of your ranking (in search engines) is influenced by back links, which are simply links to your site. The rank of these links, including the relevance of them also comes into consideration.

We have built a strong understanding of the search optimisation process, and our clients results reflect it. Every client that is currently supported by us has a front page ranking, so if you want to start achieving real turnover, new visitors and a step ahead of your competition, talk to us today about Search Optimisation.

You can check out you brand new Search Optimisation Web Division by clicking below, along with Search optimisation, we also offer many other services such as hosting, Google Ad-words, Email Campaigns, and more.

Check out our new site for Search Optimisation Thanks!

As alot of us know, promoting your site online is key to increasing your ranking and traffic to your site. There are many ways to do this, but one that is overlooked commonly is video, most likely because a lot of company’s do not have a video to promote in the first place.

This is where ‘Animoto’ comes in a treat and only take 5 minutes. You dont need any video development experience, simply upload some photos, add some text, put them in the order you want, select some music and Animoto creates the rest for you. Downloading the video costs, but you can export to a Youtube account for free, then link to your youtube video on facebook, your website, blogs.

SEO Tip, ensure once your video is uploaded to youtube, you login and put your comany name and URL in the description, even some keywords in the tags and description. Also add a Annotation link to your site! –  bingo – free backlink to your webstie from youtube and a video in 5 mins!

Be sure to check out the DevFX Service video here also:

Google announced this afternoon the creation of a new tool in Google Analytics, the Site Speed report. The report, which Google Analytics users must opt-into and edit their embedded javascript in order to activate, displays load times for various pages and site assets under different circumstances like location of visitor, media placement, technology used to access the page and more. The feature has been a long time coming, with variations of it bubbling up over recent months and years through Google Webmaster Tools and Labs.

Google, it’s long been said, has an economic interest in making the web better because more time spent online means more ads clicked. The company reminded Analytics users today that they too have an interest in speed, saying that page load speed impacts not just their own site conversion rates but also their AdSense offerings and standing in Google search results. It’s not just browbeating, though: the new tool will allow site owners to try out different methods of optimization and track the resulting consequences in terms of load time. RP: Here

Would you say “no thanks” if someone offered you an easy way to get 50% more visitors to your website? Probably not. However, that’s exactly what most webmasters are doing. There’s a simple thing that you can do to drive many more visitors to your site.



The Internet is not just Google
Last week, research company Experian Hitwise published the search engine market shares for March 2011. Google accounted for 64.42 percent of all U.S. searches, Bing-powered search comprised 30.01 percent of searches for the month. Most webmasters focus on Google and ignore all other search engines when it comes to search engine optimization. Ignoring Bing is a mistake. A market share of 30% is huge and there are several reasons why you should include Bing in your SEO activities.

Three reasons why it makes sense to optimize your website for Bing

1. There’s less competition on Bing
Most webmasters concentrate on Google. It is easier to get high rankings on Bing because fewer people compete aggressively for the same keywords.
2. Millions of searchers will find your site
As mentioned above, Bing currently has a market share of 30%. That’s just half of the market share that Google has but that’s still millions of people who might be interested in your website.
If you have just focused on Google then you can increase the number of website visitors by 50% just by adding Bing to your search engine optimization activities.
3. Bing searches deliver more click-throughs

According to the Hitwise data, Bing powered search engines achieved the highest success rate in March 2011. More than 80 percent of searches executed resulted in a visit to a website.
Google achieved a success rate of 66 percent. It might be that the search results snippets in Bing are more attractive or the results in Bing are simply more relevant.
How to optimize your website for Bing

Google and Bing return different websites for the same search query. That means that they use different ranking algorithms and that it is difficult to optimize the same page for both Google and Bing.
If you want to get the best possible results, optimize some pages of your website for Google and other pages of your website for Bing. The more pages of your website you optimize, the better.
Use IBP’s Top 10 Optimizer to get detailed instructions on how to optimize your web pages for Bing. IBP works with Bing.com, Bing.co.uk, Bing.com.au, Bing.de and many other local Bing variations. Of course, IBP also helps you to optimize your web pages for Google.com and many local Google variations.

Thanks to Axandra – Visit Axandra.com