In this day and age, businesses with no online presence are missing out on plenty of opportunities.
A year-long MYOB Business Monitor report into New Zealand’s e-commerce economy found businesses with a website earn and sell significantly more compared to those that don’t have an online presence.
Conducted from April 2010 to April 2011, it discovered that up to 9 percent more businesses with a website have seen revenue growth, compared to those without. Businesses with a website also report significantly increased pipeline work.
But according to MYOB general manager Julian Smith, the majority of Kiwi businesses are nowhere to be found in the global online economy.
He says New Zealand’s relatively low level of participation in the digital space is holding the country back, and that the economy could grow by at least 5 percent if all local companies started their own website.
“Currently less than a third of local businesses have their own website,” says Smith.
“Although 2 percent more businesses have gone online in the last 12 months, unless we see a rapid change in the number of businesses establishing a presence online, we are missing a real opportunity to transform the economy.”
Read full Article Here: Idealog NZ
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